Appreciation in the workplace is about so much more than a little thank you or small gesture. It is crucial for strengthening employee engagement and fostering the growth of an organisation.
A well-thought-out gifting policy can lead to increased loyalty, more satisfied employees and a stronger company culture. Companies that invest in a strategic gifting policy see the immediate impact in their HR results, with more engagement, less staff turnover and greater employee satisfaction. But how do you get started on a gifting policy with impact? We list the key things you need to know.
What is a gifting policy?
First things first. What do we mean exactly when we talk about a gifting policy?
A gifting policy is a collection of guidelines that determine how employees may give and receive gifts and other forms of appreciation. It ensures a fair, transparent and uniform approach, prevents conflicts and guarantees integrity within the organisation. This builds a culture where recognition happens not at random, but in a structured way.
The importance of a well-thought-out gifting policy
A gifting policy is not just about giving gifts; it is a strategic decision that impacts key HR metrics such as employee satisfaction, engagement and retention.
In Belgium and the Netherlands, companies give millions of employee gifts each year, but too often they miss their mark. The gifts are often a formality, and lack the personal touch that conveys genuine appreciation. A well-thought-out gifting policy goes beyond the material gift and focuses on meaningful moments that are important to the employee.
The advantages of a gifting policy
A gifting policy is so much more than just handing out gifts. It provides a lot of tangible benefits in the workplace, in both the short and long term. Here are the 5 most common positive effects for our customers:
- Higher productivity and job satisfaction: Motivated employees perform better and are happier.
- Stronger company culture: Appreciation strengthens positive relationships within teams.
- Increased engagement: Employees feel more valued and connected to the organisation.
- Less employee turnover: Satisfied and engaged employees stay around longer.
- Stronger employer branding: A good gifting policy makes you more attractive to new talent.
The do’s of a successful gifting policy
A successful gifting policy starts with establishing clear guidelines. Companies must first identify meaningful moments that are appropriate for showing your appreciation for your employees.
Consider not only the classic occasions like birthdays or anniversaries, but also the occasions that are specific to the individual or team. The policy must be fair, transparent and ethical, and avoid any possible conflicts.
Any other tips for getting the most out of appreciation?
- Listen to your employees: Understand what they value, take cultural differences into account, and avoid generic gifts.
- Ensure clear communication: Focus on clear and transparent communication so that everyone within the organisation is aware of the policy.
- Engage managers in the process: It not only makes the gifts personal and meaningful, but also increases the impact and creates a stronger connection between employees and the company.
The don’ts of a successful gifting policy
A well-implemented gifting policy can have a lot of impact, but common mistakes can sometimes put a spanner in the works. Here’s how to avoid the 3 most important errors:
- Impersonal gifts: They feel forced and lack genuine appreciation. Choose something that really resonates with the recipient and add a personal message.
- Inconsistent appreciation: Unequal or sporadic appreciation creates frustration. A fair, uniform policy makes a big difference.
- One size fits all: Tailor gifts to the specific needs of your employees by involving your team leads when implementing your gifting policy.
