Over the last few months, more than 1,000 companies
have made a real impact.
have made a real impact.
The customer journey and gift occasions: every stage counts
Every stage of the customer journey offers opportunities for gifting with impact. Whether it’s the first time you’re meeting a prospect or you’re rebuilding trust after a mistake, every stage counts.
Here are the most important stages for you to focus on:
Here are the most important stages for you to focus on:
1. Start of the journey: Prospect gifting
Make a lasting impression from the very first interaction. Personalised gifts at this stage help you open doors, stand out and gain trust.
- Before a sales call: Send a personalised gift as an icebreaker.
- Welcome gift: Give new prospects a reason to get excited about your brand.
- After a deal or event: Show how much you value the new partnership.
Why it works: Gifts at this stage cut through the noise, strengthen your brand perception and make you more memorable.
- Before a sales call: Send a personalised gift as an icebreaker.
- Welcome gift: Give new prospects a reason to get excited about your brand.
- After a deal or event: Show how much you value the new partnership.
Why it works: Gifts at this stage cut through the noise, strengthen your brand perception and make you more memorable.
2. Loyalty and trust: Develop relationships and stay top of mind
Continue to invest in your customer relationships even after your first interaction. By consistently showing that they’re on your radar, you build trust and ensure a loyalty that lasts.
- Birthdays or milestones: Congratulate your customers with a personalised gift.
- Anniversaries: Celebrate long-term partnerships with a nice gesture.
- Thank you: Show your appreciation when you get a positive recommendation.
Why it works: These gifts build an emotional connection and strengthen the relationship between the customer and your brand.
- Birthdays or milestones: Congratulate your customers with a personalised gift.
- Anniversaries: Celebrate long-term partnerships with a nice gesture.
- Thank you: Show your appreciation when you get a positive recommendation.
Why it works: These gifts build an emotional connection and strengthen the relationship between the customer and your brand.
3. Problem solving: Time to apologise
As humans, we all make mistakes. It’s how you resolve them that impacts how customers continue to view you. Gifts help you restore trust and future-proof the relationship.
- After a complaint: A thoughtful gesture shows that you take mistakes seriously.
- As an olive branch: Demonstrate that you take responsibility.
Why it works: A gesture can turn negative emotions into positive memories.
- After a complaint: A thoughtful gesture shows that you take mistakes seriously.
- As an olive branch: Demonstrate that you take responsibility.
Why it works: A gesture can turn negative emotions into positive memories.
4. Customer delight: Nice surprises
It’s all about the element of surprise. A gift when the customer least expects it helps create unforgettable moments.
- Christmas or end-of-year: Transform traditional occasions into moments of delight by making them surprising, creative or personal.
- Unexpected gifts: Simply to let the customer know you’re thinking about them.
- After a positive review: Thank customers for their valuable feedback.
Why it works: Unexpected gifts increase customer satisfaction and create a positive impression of your brand.
- Christmas or end-of-year: Transform traditional occasions into moments of delight by making them surprising, creative or personal.
- Unexpected gifts: Simply to let the customer know you’re thinking about them.
- After a positive review: Thank customers for their valuable feedback.
Why it works: Unexpected gifts increase customer satisfaction and create a positive impression of your brand.
NEUHAUS I Collection
Personalised Gin & Tonic Set
Relaxation package | You are solid Gold Deluxe
BBQ & Kitchen Apron Gift Box
Give it a Shot | Fresh juice mix
Birthday box | Vegan & Halal
Bib with Name
Mini Feliz 0% Sparkling Apéro Set
Coffee package large
Bols Cocktails Apéro Box
Bullet Notebook | Upcycled & Conscious
Scented Candle | a little light to let you know I’m thinking of you
Tree | Bee Happy!
Block of Happiness Aroma Blocks | Letterbox package
Package Good to Go | Personalised lunch pot
Strengthen customer relationships with impactful gifts.
Surprise customers at key milestones, strengthen customer loyalty or rebuild trust. Kadonation Select is the user-friendly gifting platform that supports you at every stage of the customer journey. You automate important moments, manage budgets centrally and deliver personal surprises through a carefully curated gift selection.
And thanks to API integrations with your CRM, you automatically trigger the right gift based on customer data and interactions.
And thanks to API integrations with your CRM, you automatically trigger the right gift based on customer data and interactions.
