Customer journey gifting: stronger relationships at every stage of the customer journey
Every customer journey includes moments that really matter. Opportunities to show that you value, understand and want to impress your customer. How do you get the most out of these moments? Discover how strategic gifts lead to stronger customer relationships.
Over the last few months, more than 1,000 companies
have made a real impact.
have made a real impact.
The customer journey and gift occasions: every stage counts
Every stage of the customer journey offers opportunities for gifting with impact. Whether it’s the first time you’re meeting a prospect or you’re rebuilding trust after a mistake, every stage counts.
Here are the most important stages for you to focus on:
Here are the most important stages for you to focus on:
1. Start of the journey: Prospect gifting
Make a lasting impression from the very first interaction. Personalised gifts at this stage help you open doors, stand out and gain trust.
- Before a sales call: Send a personalised gift as an icebreaker.
- Welcome gift: Give new prospects a reason to get excited about your brand.
- After a deal or event: Show how much you value the new partnership.
Why it works: Gifts at this stage cut through the noise, strengthen your brand perception and make you more memorable.
- Before a sales call: Send a personalised gift as an icebreaker.
- Welcome gift: Give new prospects a reason to get excited about your brand.
- After a deal or event: Show how much you value the new partnership.
Why it works: Gifts at this stage cut through the noise, strengthen your brand perception and make you more memorable.
2. Loyalty and trust: Develop relationships and stay top of mind
Continue to invest in your customer relationships even after your first interaction. By consistently showing that they’re on your radar, you build trust and ensure a loyalty that lasts.
- Birthdays or milestones: Congratulate your customers with a personalised gift.
- Anniversaries: Celebrate long-term partnerships with a nice gesture.
- Thank you: Show your appreciation when you get a positive recommendation.
Why it works: These gifts build an emotional connection and strengthen the relationship between the customer and your brand.
- Birthdays or milestones: Congratulate your customers with a personalised gift.
- Anniversaries: Celebrate long-term partnerships with a nice gesture.
- Thank you: Show your appreciation when you get a positive recommendation.
Why it works: These gifts build an emotional connection and strengthen the relationship between the customer and your brand.
3. Problem solving: Time to apologise
As humans, we all make mistakes. It’s how you resolve them that impacts how customers continue to view you. Gifts help you restore trust and future-proof the relationship.
- After a complaint: A thoughtful gesture shows that you take mistakes seriously.
- As an olive branch: Demonstrate that you take responsibility.
Why it works: A gesture can turn negative emotions into positive memories.
- After a complaint: A thoughtful gesture shows that you take mistakes seriously.
- As an olive branch: Demonstrate that you take responsibility.
Why it works: A gesture can turn negative emotions into positive memories.
4. Customer delight: Nice surprises
It’s all about the element of surprise. A gift when the customer least expects it helps create unforgettable moments.
- Christmas or end-of-year: Transform traditional occasions into moments of delight by making them surprising, creative or personal.
- Unexpected gifts: Simply to let the customer know you’re thinking about them.
- After a positive review: Thank customers for their valuable feedback.
Why it works: Unexpected gifts increase customer satisfaction and create a positive impression of your brand.
- Christmas or end-of-year: Transform traditional occasions into moments of delight by making them surprising, creative or personal.
- Unexpected gifts: Simply to let the customer know you’re thinking about them.
- After a positive review: Thank customers for their valuable feedback.
Why it works: Unexpected gifts increase customer satisfaction and create a positive impression of your brand.
NEUHAUS Collection
Personalised Gin & Tonic Set
Rituals Jing Calming Treat
Euphoria | Mixed spray bouquet with diffuser
Relaxation package ‘You are solid gold’ deluxe
BBQ & Kitchen Apron Gift Box
Give it a Shot | Fresh juice mix
Birthday box | Vegan & Halal
Mega Special XL Bouquet
Bib with Name
You Are Wonderful | Deluxe Hand & Body Care Gift Set
Mini Feliz 0% Sparkling Apéro Set
Souvenirs box
Personalised serving board with snacks
Decanter Gift Set with Engraving
Coffee package large
Bols Cocktails Apéro Box
Custom bullet notebook
Vase Atoria with Engraving
Scented Candle | a little light to let you know I’m thinking of you
Breakfast box
Mini Candy box | A sweet thank you
Tree | Bee Happy!
You are berry special! | Letterbox package
Block of Happiness Aroma Blocks | Letterbox package
Package Good to Go | Personalised lunch pot
€ 12
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Why Kadonation? Turn every moment into a memory
Kadonation makes gifting with impact easy during those moments that matter. Whether you want to surprise customers on an important milestone, foster relationships or rebuild trust, we have the solution to meet your needs. Including handy automations (so you don’t forget about anyone), surprising personalisation options, budget and occasion management, a custom range of gifts, and much more.
Our user-friendly gift platform supports you at every stage of the customer journey.
Our user-friendly gift platform supports you at every stage of the customer journey.
