End-of-year gifts 2025: here are the top 5 trends.

We’re all increas­ing­ly moving away from generic gifts (let’s just call them ​‘junk’) that no one actually needs. Instead, there’s a growing focus on quality, across all price categories. At the end of the year, this means gifts for employees who enjoy raising a glass or tucking into delicious treats. From tan­ta­lis­ing platters to tasty snacks, we’re talking feast for the eyes and the taste buds.

These kinds of gifts have a strong social appeal,creating wonderful occasions to come together both at work and at home. A welcome change, especially in times of increasing digital contact. So consider it a trend that’s back after essen­tial­ly never having gone away. There is a modern, inter­est­ing twist, though: for the first time, the alcohol-free options are just as extensive.

A trend that has always been a safe, classic choice for the end-of-year period. The theme is still the same, but the type of gift is changing. Lights and chocolate are increas­ing­ly being replaced by soft blankets, tea time treats, marsh­mal­lows and scented candles. A heartfelt thank you to wrap up the year in style.

Another one that’s becoming increas­ing­ly popular: light-hearted and playful gifts. There are two reasons for this. Firstly, in these turbulent times, they can be seen as an ideal coun­ter­bal­ance to the constant stream of not par­tic­u­lar­ly cheerful news. Secondly, gifts like quirky gadgets, DIY kits, or other presents with a fun factor and/​or surprise element often fall into a more affordable budget category, an extra bonus during eco­nom­i­cal­ly chal­leng­ing times.

A boost for both physical and mental wellbeing. A trend that fits perfectly with the start of the new year and all the healthy and positive New Year’s res­o­lu­tions your employees are making. Rising stars in this category include superfoods, vitamins, hand and body care, books brimming with self-care tips, and biohacking gadgets.

Yes, you can show your appre­ci­a­tion for a colleague and the planet at the same time. What’s more, it’s happening more and more often. While the trend for sus­tain­able gifts sounded promising for years but ultimately failed to mate­ri­alise, in 2025 we’re seeing that sus­tain­able gifts are actually selling better than in previous years. A devel­op­ment we can only applaud, of course.