How Skylux has opted for automatic rewards rather than administrative hassle.
How do you increase visibility among installers and contractors if you don’t sell directly to them? Skylux, the Belgian market leader in daylight solutions, found the answer in an innovative reward system. Thanks to Kadonation Select, they convert invoices into appreciation, fully automated.
About Skylux
Skylux is a Belgian family-run business that has been producing high-quality daylight solutions and outdoor living systems on a 12-hectare site since 1954.
Challenge
Reaching and rewarding indirect customers.
As a manufacturer, Skylux works with a dealer network, which in turn sells Skylux products to installers. As a result, Skylux has no direct sales relationship with the end installers, contractors or roofers. Nevertheless, Skylux wanted to actively encourage these professionals to choose their products. Skylux was looking for a scalable way to:
- Increase loyalty: Offer an extra incentive to choose Skylux specifically.
- Boost visibility: Be more top-of-mind within the network in Belgium and the Netherlands.
- Reduce administrative burden: A system that does not require manual management with credit notes or additional discounts.
‘It is not only an extra incentive for a potential customer to choose Skylux, but it also ensures that we create greater visibility within that network because we offer that little bit extra.’
J. De Meyer
E‑commerce Manager at Skylux
Solution
A smart cashback system via Kadonation Select.
Skylux developed a rewards system on its website where tradespeople can upload their Skylux invoices. Following a brief quality check, the cashback amount is immediately linked to the Kadonation Select platform.
The tradesperson then automatically receives a personalised email from Skylux containing their gift: a Kadonation Gift Card which they can redeem as they wish with over 100 partners. Whether it’s a good glass of wine, something from Bol or an outfit from Zalando, the freedom of choice makes the reward all the more relevant.
Result
From administrative burden to automated appreciation.
The collaboration between Skylux and Kadonation has resulted in an efficient workflow that runs smoothly for both the giver and the recipient.
- Efficient management: The process is almost entirely automated. Following the initial check, the dispatch process runs automatically, without the need for intervention from the marketing team.
- Positive feedback: Skylux regularly receives thank-you emails from satisfied installers. The “thank you” strengthens the commercial relationship in a way that a simple discount cannot.
- Flexibility and personalisation: Skylux can fully personalise the communication in its own house style, which contributes to the brand’s professional image.
- Ease of use: The system is so intuitive that installers require virtually no support, which minimises the barrier to participation.
‘We are very satisfied. Everything runs very smoothly, from personalisation to communication with the Kadonation team. We hope to continue growing in this way.’
J. De Meyer
E‑commerce Manager at Skylux
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