End-of-year gifts. 9 out of 10 employees receive one, but only 60% are happy with what they get. The act of handing out gifts at the end of the year often feels predictable or like an obligation. Which is a shame, because it can in fact be a very powerful way to show appreciation and foster connection.
How do you make such a classic and impersonal occasion meaningful for every employee? Our gift experts share their 8 top tips in this blog post.
1) Let the gift do the talking.
Your end-of-year gift is all about getting your message across. So think carefully about what sentiment you want to convey with your gift.
Want to take a slightly different approach? Then focus on a milestone or significant event that has shaped the past year. A move, a potential merger, achieving a company goal, an anniversary, an annual theme, a difficult period, or a positive outlook on what the new year will bring. The possibilities are endless!
2) Choose a gift tailored to your employees.
Our second tip may sound obvious, but every year, hundreds of organisations still hand out gifts that fail to resonate. A successful gift should be tailored not only to your target audience but also to your objectives, culture and values.
Do employees work from different locations or in the same place? How diverse are your team members? Does everyone have the same nationality? These are just a few of the questions to think about.Feedback from the past year often also provides essential information.
Looking for fresh ideas? Read this blog post to discover which types of gifts are trending this year.
3) Involve the team leads.
According to the Gallup Workplace survey, recognition is most meaningful when it comes from an employee’s direct manager. They’re closest to their team, which means they’re also best placed to respond to their sensitivities and strengths. So ask your team leads to add a short, personal message to turn a generic end-of-year gift into something thoughtful and meaningful.
4) Let colleagues share in the festive joy.
Why stop at the team leads? You can also invite the other team members to write a few personal and heartfelt words. Ask them to share what they enjoyed about working with each other this past year. This makes not only the gift itself truly unforgettable, but also the entire end-of-year period!
Did you know that in Kadonation Select you can easily invite colleagues and team leads to add a personal message to a gift?
5) Throw in an element of surprise.
When expectations are met, employees are satisfied. But if you’re going for true delight, you’ll want to create an unexpected moment of joy. So why not go the extra mile this year and take everyone by surprise.
For example, hide a golden ticket in just one of the end-of-year gifts, spread your gifts throughout the year, create a story box with company milestones or add an unexpected little extra.
6) Turn gifting into an experience.
Another way to nail delight is by making the way you give the gift extra special. For example, with a funny video message, a digital countdown, a visit from Santa Claus or a physical gift-giving ceremony.
Did you know that 57% of companies have their gifts delivered to the office and the other 43% opt for home delivery?
7) Unwrap a real wow moment.
It needs to be a feast for the eyes, too. Appeal to your employees’ senses with stunning packaging or a memorable unboxing experience. Not just fun to be part of, this approach also visually reinforces your message.
Did you know that, as well as being able to personalise hundreds of physical gifts, you can now also design your own gift card in Kadonation Select?
8) Act on feedback.
Want to put a smile on your employees’ faces at the end of next year, too? Then don’t forget to ask for feedback this year. What went well, and what could be improved? Don’t gloss over any blunders, and really put the insights you’ve gained into action. Giving a gift card? Be sure to analyse how many have been redeemed.
Already partnering with Kadonation? Then recipients can send you a thank you message themselves. So keep a close eye on your inbox in the coming weeks. This is our way of contributing to a culture of appreciation, recognition and delight.
Looking for a unique year-end gift to show your appreciation?
Pieter-Jan
Read more by Pieter-JanRelated stories.
End-of-year gifts 2025: here are the top 5 trends.
From gift culture to recognition.