Accent uses one single platform to provide personal, tailor-made gifts to 1,400+ employees
With a well-thought-out gift policy you can be there for all those special moments in the lives of your employees. Have you ever received a surprise gift on your own work anniversary? Then you know how good it feels to be put in the spotlight on such an occasion. The impact of a well-defined recognition programme is often underestimated, but this powerful tool is crucial to the success of your organisation.
At Accent they know how important appreciation and recognition are for the motivation and retention of their employees. This is something that Delphine Floré-caeseele (People Partner) and Lieselot Verriest (Sales Support Officer) are responsible for on a daily basis. More than 1,400 employees are regularly treated to a gift by Accent, and the logistics of this used to be a real challenge. There was a lot of hassle involved, like manually (and individually) sending each gift to the right recipient.
With the Kadonation gift platform they’re creating a recognition policy with impact. The ordering process is streamlined and the practical implementation can be easily handled by Lieselot alone.
Challenge
Providing personal gifts tailored to 1,400+ employees
Accent is a talent placement organisation with over 400 offices that has been around in Belgium since 1995. With its goal to be seen as an HR partner for life, the Accent Group, a collection of specialised entities and strategic acquisitions, focuses on maximum job satisfaction. You’ll no doubt have spotted the orange Accent logo on the high street.
With more than 1,400 employees, it wasn’t easy setting up a uniform gift policy. ‘We gave gifts very ad hoc, without a clear structure or plan,’ says Delphine.
Lieselot adds: ‘We used to organise everything ourselves. A gift voucher had to be ordered and was then delivered to us. We then sent it again by post to the employee’s home address, which was all extremely time-consuming. We needed a better solution for our centralised gift policy.’
In their search for a more efficient way to recognise their employees, Accent came across Kadonation. ‘It’s a match made in heaven,’ says Delphine.
What is a centralised gift policy?
With a gift policy you ensure that employees are valued and rewarded in a fair and consistent way. With a centralised gift policy, you control the decision-making and organisation of company gifts from one central entity, often the HR department.
That has its advantages. Firstly, you ensure that your employees, customers and partners are treated equally, both in terms of opportunities and benefits. It’s also easier to manage and optimise the budgets.
Also good to know: with a centralised recognition programme you can reflect your company culture and values in your choice of gifts, which in turn ensures a consistent brand image for your organisation.
Solution
A centralised gift policy with Kadonation
‘I personally find it a very user-friendly platform where I can arrange everything at the click of a button. The gift experience is certainly no less personal, because the nice thing is that the recipient’s manager always adds a video to the gift. And the Kadonation Gift Card reaches them in no time,’ says Lieselot.
‘Thanks to Kadonation, Lieselot can arrange gifts for 1,400 people: that’s not something you can do on your own.’
Delphine Floré-caeseele
‘I personally find it a very user-friendly platform where I can arrange everything at the click of a button. The gift experience is certainly no less personal, because the nice thing is that the recipient’s manager always adds a video to the gift. And the Kadonation Gift Card reaches them in no time,’ says Lieselot.
Delphine adds: ‘Thanks to Kadonation, Lieselot can arrange gifts for 1,400 people: that’s not something you can do on your own. The range of gifts is also enormous, which together with the user-friendliness was what sealed the deal for us.’
For their Accent Birthdays (work anniversaries), they always opt for the Kadonation Gift Card. ‘I know from my own experience that the nicest gifts are those where you have a say in it or can choose what you want. Our employees are all at different stages of their lives. With the Kadonation Gift Card we offer them the freedom to choose the right gift for them,’ Delphine explains. ‘And happy employees means a happy company!’
A report from Deloitte confirms that happy employees indeed bring countless benefits to an organisation. Companies with highly engaged employees experience three times the revenue growth compared to their competitors with low levels of engagement. This may be because engaged employees are more likely to be motivated, productive and committed to their work.
Moments that matter
One of the highlights on the employee journey at Accent are the work anniversaries. If you’ve worked there for five years, you become a Mammoth. An employee who has worked there for ten years is given the title of Primordial Mammoth and then the next step, after twenty years of service, is that you become a real Flintstone.
But it’s not just about work anniversaries. Weddings, newborns, referrals, incentives, promotions, etc. are also celebrated with a personal gift from the employer. This is Accent’s way of showing that they’re there for the most important moments in the lives of their employees.
Result
50% less time spent on appreciating and recognising their 1,400+ employees
The result is impressive. ‘It takes us 50% less time to appreciate and recognise our employees,’ says Lieselot. ‘That’s a real efficiency gain.’ Delphine is also positive about the great feedback from the employees. After an initial test phase, during which they surveyed employees on their experience, they confidently switched to Kadonation Select.
‘Because there’s such a broad range of gifts, there’s always something for everyone’
Kirby D’Hooge
One of those happy employees is Kirby D’Hooge, First Line Advisor at Accent. ‘Here at Accent, a “thank you” is very common, which really motivates you as an employee. I’ve already received a Kadonation Gift Card several times, for example when I became a Mammoth. This is a really nice gift, because you can spend it at different shops and you can also split the amount however you like. Because there’s such a broad range of gifts, there’s always something for everyone.’
Do you want to join Delphine and Lieselot in spending 50% less time on recognising your employees, but without having to compromise on quality? Then try the gift platform Kadonation Select.
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