Finding and keeping talent happy? Here’s how the White and Yellow Cross Flemish Brabant does it.

Read how the White and Yellow Cross attracts and retains talent with Kadonation. A story of engagement, a carefully considered gift policy and a strong company culture.
Limited team engagement and recognition in the healthcare sector
A broader and more efficient recognition policy with Kadonation
Increased engagement, optimised processes and a stronger company culture

With Kadonation, the White and Yellow Cross Flemish Brabant is taking a unique step in finding and retaining talent in the healthcare sector. Discover how they were able to strengthen their friendly company culture, optimise team engagement and make individual recognition an essential part of their organisation.

About the White and Yellow Cross Flemish Brabant

The White and Yellow Cross is a home nursing organisation that is set up per province as part of an overarching federation. The care providers offer high-quality, tailor-made nursing expertise, at home or in one of the clinics spread across the region.



Company size

770 FTEs

Customer since




You’ve probably heard of the home nursing organ­i­sa­tion, the Wit-Gele Kruis (White and Yellow Cross). Or perhaps you’ve spotted one of their easy-to-recognise cars.

How does this organ­i­sa­tion manage to keep their talented team happy and motivated in such a difficult economic climate? To gain an insight into their recog­ni­tion programme, we spoke to HR director Sofie De Ceuster and HR adviser Liselore Dubois.

When it comes to healthcare, it isn’t easy fostering a friendly company culture that puts team engagement and recog­ni­tion at its heart. This was a challenge that the White and Yellow Cross Flemish Brabant also faced. Until they discovered a powerful solution that not only increased engagement, but also optimised their processes and strength­ened their company culture.


Limited team engagement and recognition in the healthcare sector

Healthcare is all about people, but the White and Yellow Cross Flemish Brabant faced the challenge of limited team engagement and recog­ni­tion among their 770 employees. Striving for an organ­i­sa­tion where every individual feels valued was going to call for a carefully considered approach.

Liselore explains:​“We’re really proud of our enthu­si­as­tic White and Yellow Cross team, which includes 770 employees in Flemish Brabant. We want each of them to feel good about working for our organ­i­sa­tion. That’s why we offer a salary that’s more than com­pet­i­tive, an attractive package with extra benefits, a car with an unlimited fuel card and, to top it off, we’ve also set up a fantastic recog­ni­tion programme.”

Sofie adds:​“We have a caring culture with a lot of focus on each individual. For example, each employee has regular coaching sessions aimed at their personal devel­op­ment. And although our employees are often on their own when they’re out and about, they’re certainly not alone. They can count on their team, and as a large organ­i­sa­tion we also offer a lot of services to support them.”

Finding good employees isn’t easy. That’s why we incentivise our employees to help us with this, by rewarding them with a Kadonation Gift Card.”

Liselore Dubois

HR-advisor Recruiting 

Yet as an HR adviser spe­cial­is­ing in recruit­ment and selection, I’m seeing the con­se­quences of the war for talent more than ever,” Liselore concludes.​“Recruiting good, pro­fes­sion­al workers really isn’t easy. That’s why we incen­tivise our employees to help us find new staff, and we reward them for this with a Kadonation Gift Card.”


A broader and more efficient recognition policy with Kadonation

Recruit­ment aside, organ­i­sa­tions of course also need to remember to invest in their current employees, something the White and Yellow Cross has really taken to heart.

To take on this challenge, the White and Yellow Cross chose the Kadonation platform to support their well-considered gift policy. Liselore Dubois, HR Advisor Recruiting, highlights the value of Kadonation Select in sim­pli­fy­ing their recog­ni­tion policy. The platform not only offers employees freedom of choice, but also stream­lines the entire process from ordering to delivery.

Sofie adds that Kadonation Select not only supported the tra­di­tion­al recog­ni­tion policy, but actually also expanded on it. The platform took away the admin­is­tra­tive hassle and now offers the organ­i­sa­tion the oppor­tu­ni­ty to make their employees feel valued on many more occasions.

It only takes a few clicks for me to send Kadonation gift vouchers to our employees, and completely in the White and Yellow Cross branding.”

Liselore Dubois

HR Advisor Recruiting 

Liselore explains:​“We already had a recog­ni­tion programme before we started working with Kadonation, because this is something we think is very important. We used to give a gift voucher specif­i­cal­ly for one shop. But the ordering, invoicing and delivery took up a lot of time.

Thanks to the Kadonation Select gift platform, it only takes a few clicks for me to send gift vouchers to our employees, and completely in the White and Yellow Cross branding. It’s precisely because of this user-friend­li­ness that we’ve been able to even expand our recog­ni­tion programme! The platform takes away all the admin­is­tra­tive hassle. All our orders and invoices are now easy to find in one place.”

Sofie adds:​“When showing our appre­ci­a­tion for our employees, we mainly look at the important life events, like a wedding, newborn, retirement, reaching a certain number of years of service in our organ­i­sa­tion, etc. Since we’ve been working with Kadonation Select, we can now give our employees an extra little gift on even more occasions. Kadonation is a real added value for our organ­i­sa­tion. Especially now that Kadonation also includes physical gifts in its range.

We have already used the platform several times to order some lovely flowers and brighten up our employees’ day. But also when there’s a bereave­ment, to show our employees that we’re also thinking about them when times are hard. The Kadonation platform makes it all so much easier.”


More engagement, optimal processes and a stronger company culture

The perfect gift for every occasion

The White and Yellow Cross could clearly see the results. Kadonation Select optimised processes, increased engagement and strength­ened the company culture. Employees now feel valued not only when it comes to the tra­di­tion­al milestones, but also on those less obvious personal occasions.

Creating a culture of equality and trans­paren­cy within our organ­i­sa­tion is the biggest gain we’ve made,” said Liselore Dubois. The positive impact on HR metrics like retention, engagement and motivation is undeniable.

Diana echoes how much her employer looks after its employees, and feels very appre­ci­at­ed in her job.​“On top of the appre­ci­a­tion I get from my patients, I regularly receive a heartfelt thank you and a gift from management, which I think is fantastic. When I celebrated my 5th anniver­sary at the White and Yellow Cross, I received a Kadonation Gift Card, which was a wonderful surprise!”

I really like the Kadonation Gift Card because I get to choose from so many different shops. This means I’m guaranteed to find something I like.”

Diana Monarque


Sofie sees the added value of Kadonation for any organ­i­sa­tion wanting to show their appre­ci­a­tion for their employees on those occasions that matter. Because Kadonation gives employees enormous freedom of choice and is quick and simple for the employer. So really a win-win for both giver and receiver.”

Thank you for your kind words Sofie, Liselore and Diana!

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