Durabrik is a big name in the construction industry. The project developer has been constructing sustainable new-build homes for more than 50 years and supports customers through the entire construction process from start to finish, and even beyond. Bilitis Knudde, Marketing Coordinator at Durabrik, describes her employer’s mission as: ‘We build for people, with people, as people. That’s why we also search for gifts that are as personal as possible, and why that community feeling is also so important to us.’ At Kadonation, we’re proud to play our part in this.
Durabrik: all about that community feeling
Bilitis explains: ‘We’re not just any project developer. At Durabrik, we go above and beyond by delivering high-quality and sustainable projects and actively bringing our customers together. In doing so, we build a great community for each neighbourhood.’
To further highlight the sense of community, the company launched its own ‘Durabrik customer portal’. This allows customers to get to know their future neighbours before they even move into their new home. ‘Even after we’ve completed a project, we want to play a role. That’s why every neighbourhood can receive up to 250 euros to spend on great initiatives. Like a street party, New Year’s drink, buying a community lawnmower, and so on.’
A personal yet flexible incentive for everyone
Together with her colleagues in marketing, Bilitis also does a lot to encourage that neighbourhood feeling. ‘It’s been proven that people feel happier in a nice area with friendly neighbours. That’s why we set up an ambassador programme where we reward our customers for helping us look for new neighbours.’
For their referral programme, they went in search of a personal reward that every ambassador would really get something out of. No easy task, because everyone has different tastes and preferences. ‘We felt that just transferring money was too impersonal, a bottle of champagne too subjective. Some people prefer wine, beer or mocktails to champagne. We also didn’t think a gift voucher for a specific shop was the best choice as we don’t know what each customer likes.’ Fortunately, the Kadonation Gift Voucher gives the recipient the freedom to choose.
For our referral programme, we went in search of a personal reward that every ambassador would really get something out of.
We found that in the Kadonation Gift Voucher.
- Bilitis Knudde, Marketing Coördinator
The Kadonation Gift Voucher is the answer
‘Thanks to the large number of shops where they can spend the voucher, there’s something for everyone. This means we can give every customer a gift they’ll love. It’s also super handy that you can send the voucher online, as well as physically deliver it in a beautiful, personalised box complete with Durabrik branding. As I work in marketing, I think this is a real bonus.’
Durabrik has been using Kadonation since 2018. ‘Both for our ambassador programme and to thank customers who want to share their personal Durabrik experience in a customer story. For both we give the customer a 250 euro Kadonation gift voucher. We’ve had nothing but positive feedback from the recipients and we’re of course very happy that we’ve found the perfect incentive. And now that we can also order the gift vouchers via the new gift platform, Kadonation Select, everything runs even smoother than before.’
As I work in marketing, I think it’s a real bonus that we can personalise the Kadonation gift voucher in the Durabrik branding. An now we can order via Kadonation Select, we save a lot of time!
- Bilitis Knudde, Marketing Coördinator
Saving time thanks to Kadonation Select
As a Kadonation Select customer from the very beginning, Durabrik sees a lot of benefits to the platform.
‘Since launching the platform in 2021, we’re saving even more time because everything is now centralised, from ordering to invoicing. Because we can enter our internal cost centre when placing an order, the invoice can be immediately forwarded to our accounting team. No more wasting time on complicated processes. The platform is also very intuitive, so it’s quick and easy to get started. Thanks to the significant time savings, the Kadonation Select platform is a real enabler for our organisation.’
About Durabrik
Durabrik is part of the Camino group and builds sustainable turnkey houses and apartments. With more than 50 years of experience, they know the tricks of the trade better than anyone.
And they go beyond ‘just’ building, because Durabrik wants to create a real home for people. They also want to ensure their employees find their place in the company. That partners like working with them. And that they’re making society that little bit better. Because construction starts with people.
Isabel
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