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Gift inspi­ra­tion
HR & culture

The power of the gift card as a company gift: give your employees ultimate freedom to choose.

By Isabel
07 Nov 2025

You probably mean well with a bottle of wine or box of chocolates, but these gifts aren’t always appre­ci­at­ed by your employees. Research shows that more than three in four employees now prefer a gift card to a more tra­di­tion­al gift.* Opt for a gift card to show your appre­ci­a­tion in a way that feels personal, works effi­cient­ly and is suitable for everyone. Because the best gift today is the freedom to choose.

*Research by IVOX among 1,000 Belgians – July 2025

In a nutshell

  • 77%* of employees prefer a gift card to a physical gift.
  • Freedom to choose boosts relevance and inclusion.
  • The Kadonation Gift Card is tax-efficient, works inter­na­tion­al­ly and is valid for three years.
  • With Kadonation Select you can easily design your own per­son­alised gift card.

Why employees prefer a gift card

With a gift card, there’s something for everyone: books, wellness, fashion, items for the home, or a day out, that’s what freedom to choose is all about. The recipient gets to choose their own gift, and you get to avoid buying the wrong thing, proving that you really can please everyone. It’s the perfect way to tailor your appre­ci­a­tion to the recipient’s pref­er­ences.

Critics argue that a gift card is playing it safe and too impersonal. But the freedom to choose offered by a gift card actually makes it the best way to ensure the recipient feels truly appre­ci­at­ed. And thanks to the range of per­son­al­i­sa­tion options, the gift can be tailored to both giver and receiver.

What makes the Kadonation Gift Card different

Getting a gift card is always a nice surprise, but the Kadonation Gift Card takes it a step further. Instead of being limited to a single shop or brand, it offers real freedom of choice. The recipient decides how, where and when to redeem their gift card, and can even split it over multiple purchases and different shops.

A quick overview of the advantages:

  • Ultimate freedom to choose: the recipient chooses from more than 100 partners.
  • Works inter­na­tion­al­ly: easily available in 30+ currencies.
  • Tax-efficient: fully in line with the rules for employee gifts.
  • Per­son­al­i­sa­tion options: add a personal message or video.
  • Flexible to use: spend the value in one go or split it over multiple purchases.
  • Validity: valid for 3 years, no pressure or rush to spend.
  • Digital and physical: ideal for organ­i­sa­tions with a hybrid or remote working policy.

The smart combo: gift card + personal gift

Nowadays, the most popular approach to showing your appre­ci­a­tion means you don’t have to choose: a flexible gift card combined with a meaningful gift.

Customers who choose this combo put most of the budget towards the Kadonation Gift Card, so employees can choose something they really want. On top of that they also receive a small, personal item tailored to the message the customer wants to convey: a symbolic item or a playful detail that aligns with your company culture.

LEGO Minifigure Keychain + Kadonation Gift Card
LEGO Minifigure Keychain + Kadonation Gift Card

Why the gift card + physical gift combo works

  • Freedom to choose + emotion = maximum appre­ci­a­tion
    The gift card leaves room for personal preference, while the physical gift adds warmth and sincerity. This com­bi­na­tion creates a gesture that is both relevant and meaningful.
  • Efficient and memorable
    HR no longer has to choose individual gifts, but employees still feel like their gift has been tailored to them. A memorable experience, without any extra work.
  • Brand identity and recog­nis­abil­i­ty
    Reflecting your company branding or values in your gift, for example a card with your logo or a small gadget that symbolises teamwork or growth, is a subtle way to strengthen your brand identity.
  • Long-lasting and flexible
    No more unwanted gifts shoved in a drawer. The gift card gets spent, the gift used or shared.
Candy Cane + Kadonation Gift Card in Box
Candy Cane + Kadonation Gift Card in Box

Real-life examples

  • Classic & stylish: a beautiful envelope with per­son­alised card and Kadonation Gift Card with video.
  • Creative & light-hearted: a mini Lego figure or plant with a Thank you for all your teamwork’ card.
  • Seasonal: a winter gift with heartfelt message, together with a digital gift card offering them the freedom to choose.
Kadonation Gift Card – tri-fold
Kadonation Gift Card – tri-fold

New: How to design your own gift card using Kadonation

Use Kadonation Select, our online gifting platform, to create your own per­son­alised gift card:

  • Upload your logo or campaign image and choose your brand colours throughout the process: from gift card design (digital or physical) to the landing page where the recipient can activate their gift card.
  • Per­son­alise with a message or video.
  • Consistent branding.

Design your own gift card with Select

Gift Card Designer
Gift Card Designer

Frequently asked questions:

  1. Do employees really prefer a gift card?
    JYes, research carried out among 1,000 Belgians indicates that 77% prefer a gift card for their company gift. A gift card gives the recipient complete freedom to choose and increases the chance they’ll actually use the gift.
  2. Isn’t a gift card impersonal?
    Not if you add per­son­al­i­sa­tion. A written message or video makes the gift feel warm and sincere.
  3. Which shops accept the Kadonation Gift Card?
    Our partners include Bol, Zalando, HEMA, Coolblue, Torfs, Standaard Boekhandel, Ici Paris XL, Filou & Friends, and many, many more. You can see all our partners here.
  4. What are the tax benefits?
    The Kadonation Gift Card complies with the relevant rules for employee gifts. To find out more, read this blog.
  5. Can we use the gift card inter­na­tion­al­ly?
    Yes. The card can be used with 30+ currencies, making it ideal for teams spread across multiple countries.
  6. How long is the gift card valid for?
    3 years. Employees can choose when to spend it.
  7. Can we use our own design?
    Of course! With Kadonation Select it only takes a few minutes to design a gift card in your own company branding.
Gift inspi­ra­tion
HR & culture