Stories, insights & thoughts

End-of-year gifts often feel pre­dictable or like just another box to tick. So how do you turn this classic, impersonal moment into something truly meaningful for every employee? Our gift experts have put together their 8 favorite tips.

Our gift experts analyzed our own sales data and trends from both home and abroad to identify the 5 key gifting trends for 2025. Essential insights to help you find the perfect year-end gift, don’t you agree?

We explain why thoughtful gestures are more powerful than gifts given out of habit, how timing and per­son­al­iza­tion make all the difference, and we share tips for building a strong appre­ci­a­tion strategy.

We’re happy to help you look for the ideal end-of-year employee gift.

We get it. There are countless reasons for recog­nis­ing your employees with a meaningful gift on their birthday. To help you get started, we’ve summarised the 8 most compelling arguments in this article.

With limited room for salary increases and the phasing out of benefits like eco vouchers, employees’ purchasing power is under pressure. As a result, more and more HR pro­fes­sion­als are looking for creative ways to show appre­ci­a­tion and retain talent. In this article, we highlight the key trends.

The gift gap is the difference between what the giver intended and how the recipient expe­ri­ences the gift. In a business envi­ron­ment, this mismatch can cause appre­ci­a­tion to be mis­un­der­stood or even coun­ter­pro­duc­tive. For­tu­nate­ly, with the right approach, you can minimise the gift gap and choose gifts that really make an impact.

Appre­ci­a­tion works. Even a simple gesture can motivate employees to go the extra mile. The secret? Reci­procity. When people receive something, they instinc­tive­ly feel inclined to give something back. In this blog, you’ll discover how reci­procity works and how you as an employer or HR pro­fes­sion­al can apply this principle strate­gi­cal­ly.

Non-financial rewards are not a nice-to-have, but a must. They are what makes the difference between ​‘work’ and ​‘this is where I want to stay’. In this blog you’ll discover why and how you as an HR pro­fes­sion­al can embed recog­ni­tion in your organ­i­sa­tion. No empty words, but practical actions with real impact.

Organ­i­sa­tions are currently facing many new challenges. The workplace is more diverse than ever, with different gen­er­a­tions each with their own needs and pref­er­ences. Many companies are more than ever putting workplace happiness, , appre­ci­a­tion and recog­ni­tion of employees high on the priority list. People who feel appre­ci­at­ed become happier.

If you really want to stand out and make an impact with your company or customer gifts, one thing is absolutely essential… per­son­al­i­sa­tion!

Your checklist for fiscally beneficial business gifts in 2025 (Belgium).